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How Apple’s App Store got to 1.5 billion downloads
By Philip Elmer-DeWittApple (AAPL) announced Tuesday that its customers have downloaded more than 1.5 billion applications in the year since its iPhon...
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How the App Store got to 1 billion downloads
By Philip Elmer-DeWittThe App Store odometer that’s been running on Apple’s (AAPL) home page for nearly two weeks rolled over into 10-digits Thursday ...
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How the Mac App store could blow up the software market
Every application developer from Microsoft to the shareware maker in the basement is watching to see how Apple's forthcoming OSX application store wil...
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Apple's 2009 ad budget: Half a billion
By Philip Elmer-DeWittThose Get-a-Mac spots aren't cheap, but they deliver a lot of bang for the buckApple (AAPL) shells out a ton of money for advert...
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How big was Apple's biggest quarter?
The fourth in a series of previews of Apple's results for the first fiscal quarter of 2010by Philip Elmer-DeWittSources: Apple, Bullish Cross, Thomson...
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Apple's PR offensive against Google
In the walk-up to the Google phone, Cupertino is suddenly brimming with newsby Philip Elmer-DeWittIt was a classic piece of public relations counter p...
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Apple rejects a critical columnist's app
Michael Wolff, a Vanity Fair columnist and Newser blogger whose last item about Apple (AAPL) was entitled "Is Steve Jobs Off His Meds?", announced Tue...
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Priced to grow: How Costco got started
The Coscto founders' bootstrapping days involved canceled credit cards and wooing major vendors one by one.As told to Lenora Chu(Fortune Small Busines...
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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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How big was Apple's iPad Christmas?
Unit sales estimates for the quarter that ended Saturday range from 5 million to 7.54 millionSource: Company reports, Apple 2.0The chatter on Investor...
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